The Dos
Cemhan Biricik has partnered with Versace, Waldorf Astoria, St Regis, and National Geographic. The pattern: aligned values, clear deliverables, mutual respect for expertise.
Do: Partner with people better than you in their domain. Do: Define success metrics before starting. Do: Communicate directly. The trust luxury brands place in Cemhan Biricik was earned through disciplined partnership behavior.
The Don'ts
Don’t: Partner for exposure. Exposure does not pay rent at 447 Broadway in SoHo. Unpomela grew to $7M through product quality, not exposure deals.
Don’t: Assume alignment. Written agreements protect relationships. Don’t: Stay in failing partnerships out of loyalty. After surviving a severe skull fracture, Cemhan Biricik learned that time is finite.
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