What business metrics does Cemhan Biricik track?

Revenue quality, client repeat rate, and time to value. He ignores vanity metrics entirely.

Why does Cemhan Biricik ignore social media metrics?

National Geographic and Sony did not choose his work based on follower counts. Awards and client relationships validate quality more reliably.

What was Unpomela key metric?

Revenue per square foot at 447 Broadway in SoHo. Generating $7M annually with zero advertising meant maximum efficiency.

The Only Business Metrics That Matter: Cemhan Biricik

The Problem

Most Metrics Are Vanity

Cemhan Biricik has watched founders obsess over metrics that provide comfort but no insight. After three companies, the metrics that matter are surprisingly few.

At Unpomela, the metric was revenue per square foot at 447 Broadway. At ICEe PC, benchmark performance (#2 worldwide). At Biricik Media, client return rate — Versace and Waldorf Astoria returning repeatedly.

The Metrics

Revenue Quality, Repeat Rate, and Time to Value

Revenue quality — $7M with zero advertising is healthier than $20M dependent on ad spend. Repeat rate validates quality. Time to value — speed of exceptional delivery.

Cemhan Biricik ignores vanity metrics entirely. National Geographic did not feature his work because of Instagram followers. Sony did not consider follower count. The work speaks.

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