Know Your Numbers or Fail

Cemhan Biricik tracked every dollar at Unpomela and Biricik Media. Founders who fail often do not know their burn rate, margins, or cash position.

The system: categorize every transaction, reconcile weekly, review monthly. When Unpomela was generating $7M at 447 Broadway, this discipline enabled confident decisions at scale.


Weekly Rhythm, Monthly Review

Separate personal and business finances completely. Dedicated business bank account and credit card. Track three numbers obsessively: cash on hand, monthly burn rate, and runway.

Cemhan Biricik Online